Motorola offers flexible solutions that allow cable operators to dramatically increase the availability of diverse content to attract new subscribers and minimize churn while controlling capital expenditures and improving operational process
On Demand Network Solution
Motorola’s On Demand Network Solution is a content distribution architecture that is comprised of three (3) main elements:
This solution is designed to provide MSOs a significant ROI through video on demand (VOD) asset storage, CapEx avoidance, operational streamlining, and increased flexibility in the localized marketing of VOD assets with differentiated pricing. It also enables a successful service bundling strategy, including multimedia assets and additional optimized storage options. The Motorola On Demand Network is designed to address several significant video service provider challenges, including the needs to:
- Centralize metadata management and transformation activities to improve operational processes and validation/reporting on operations.
- Collapse national catcher and regional AMS (Asset Management System) system to super-regional or national topologies.
- Optimize VOD and VOD advertisement asset propagation to conserve edge storage resources by actively placing, migrating, and deleting assets from edge and national data stores as an asset's popularity declines.
- Enable VOD delivery of less-popular/long-tail VOD assets from regional and national storage, via existing on demand servers and back-office infrastructure.
- Increase marketing flexibility through GUI-based transformation and localization of metadata, including pricing, availability, and categorization.
Motorola iAMS and CPS1000
The Motorola iAMS manages metadata in an On Demand Network. The iAMS manages scheduled distributions of content, while the CPS1000 system manages all scheduled and real-time movement of content. Importantly, the iAMS is designed to manage the existing catalog of VOD and advertisements, as well as a wide range of new asset classes, such as ETV and true2way™ applications, music, files, games, etc.
The iAMS provides operators significant capability to schedule when content is available, how content is packaged/classified, and allows them to customize availability & pricing by region, using automated or manual processes -- the emphasis is on metadata, not content. The CPS1000 handles the scheduled and real time movement of asset media. Initial propagation is performed to the regional VOD back office systems through the communication of the iAMS with the CPS1000. The CPS Cluster Manager then decides where to place content within the cluster of on demand servers and selects the optimal server to deliver the content.
This Motorola solution ties together the operator’s existing equipment (catchers, back offices, and VOD servers) in an extremely flexible architecture that will allow the various asset management and content distribution elements to be distributed throughout the network in the manner that best fits the operator’s objectives.
Motorola B-1 and B-3 Video Servers
The Motorola B-1 Video Server is a highly scalable platform that provides high-performance streaming of MPEG-2 and MPEG-4 (H-264) content directly from Dynamic Random Access Memory (DRAM). Cable operators rely on this purpose-built hardware and software platform to centrally deliver advanced video services.
The new Motorola B-3 Video Server expands Motorola’s On Demand portfolio, creating the broadest, most flexible line up of solid-state On Demand servers in the industry. The B-3 complements the Motorola B-1, the world’s most widely deployed solid-state on demand platform. With the Motorola B-3, Motorola has melded open, standards-based software with industry-standard hardware components to create a powerful on demand platform. The result is a high-performance, highly scalable, fault tolerant server that delivers premium support for VOD, time-shifted TV, on demand advertisement insertion, networked digital video recording (nDVR), and other advanced services.
The B-3 can be configured as a standalone server with integrated content library, or as an edge server leveraging a shared, centralized library. The latter configuration leverages Motorola’s Adaptive Media Management to distribute content and assign streaming resources to the optimal server. The result is the optimization of streaming and network resources, reduction in storage costs, and ability to deliver the level of choice consumers want.
The B-1 and B-3 servers allow cable operators to build flexible, on demand networks that adapt to changing usage patterns. Together they allow video service providers to deliver next-generation, on demand services with support for ever-growing multimedia catalogs that increase subscriber satisfaction, minimize churn, and attract new subscribers.
